Importance Of Rewarding Customers Who Take Action On Business Webinars
Written by Stephen Beck on September 3, 2009
When conducting business webinars it is important that you promote the reasons why your listeners need to buy now. You need to create a reward system for customers who take action. Whether you are marketing online or marketing offline, whether you are marketing a service, marketing a physical product, or selling digital products, there must be a sense of urgency. There must also be a loss for those who do not buy now.
Creating a sense of urgency by using scarcity is one way. If you are hosting a webinar you can do this buy saying “this offer is only available until 11:59 tomorrow evening.” By utilizing a time limit, the people who are in position to buy but are holding off will be motivated to buy. Without utilizing a time limit they might never buy from you even though they want to.
Another way you can create urgency on business webinars is by announcing a limited supply. If on the webinar you say “I am only taking the first 25 orders and that is it” people are going to order immediately if they want the product. You need to have a reason that makes sense. Otherwise you will not be taken seriously.
How can you limit supply with credibility? Say you offer an in person training program. You can say that you can only take a certain amount of students because your time is limited and you are still busy running your own business. Workshops can be limited by space limitations. Physical products can be limited by quantity limitations. Whatever you decide, the key is to make sure the reason for the limitations are credible ones.
You can also use the effectiveness of the product itself to limit quantity. Many producers of information products use this by saying “I do not want this information to get into too many hands because it will reduce the effectiveness of the strategy working for us.” This makes it exclusive in the mind of the prospect.
Using fear of loss on business webinars is another great strategy. Participants never want to feel like they are missing out. You can offer a special bonus for a limited amount of people. For example “The first 10 people who sign up will get 5 additional webinars.”
With these examples, you should see why it is so important to provide a reason for your prospects to buy from you now. You also should have a consequence if they buy later. The most common one that is that the price goes up. You can also make the product not available at all our take components of the product out. Whatever you do, they need to understand what they do not get by waiting.
This also works well when you create live events. Business webinars are live events that have a maximum amount of participants that can connect. Live in person events have a maximum amount of space. An event can even be something going on in your life or business that affects what you are promoting.
For example, you can decide that you are going to have an event for the next 7 days. Any reason can do. The event could celebrate the 7th birthday of your daughter and you are going to give away 7 bonuses with their purchase. Each day they wait, one of the bonuses goes away. An event like that would create a high level of scarcity. Business webinars are one of the easiest and least expensive ways to do this.
As you can see there are many techniques that you can use to offer incentive for your prospects to buy now. The key is to utilize sense of urgency and fear of loss so that prospects on the fence will make a decision to buy.
Stephen Beck teaches people how to make profits online with the business webinar. Go get his free online business information at http://www.wildlywealthywebinars.com so your family can start using business webinars now.
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