How to Build a Professional Composer’s Site
Written by SFXsource on December 24, 2008
A composer’s website functions in many ways and is the main means of communication with the outside world. A website will serve as a reference for your audience, act as your electronic agent, and store valuable media such as photographs, music excerpts, and information such as your biography for media outlets. It is your online business card and is essential to build your career in the 21st century. Following are several key elements necessary to an effective music composer’s website.
1. When choosing the design for your site make sure to consider ease of use so that visitors can navigate your site easily.
2. Display your activity by posting dates of recent and upcoming performances of your work.
3. Keep an up-to-date catalog of your work online. This allows performers or promoters of music to see if your catalog includes something that interests them.
4. Provide both a brief and full biography on separate pages detailing people you’ve worked with, press clippings, etc. You’ll be surprised how often a short biography these come in handy.
5. Let online guests demo your work by having at least three music clips available in .mp3 format.
6. Social networking sites are active arenas of musical activity so post links in profiles on such sites. Participate in the action!
7. Your contact information should be professional and memorable. You’re in trouble if you’re still using that guitargod 13 @ aol.com email address so simply use your real name or business name.
A website that meets the criteria listed above is sure to increase your visibility and lead to growth in your career. Just keep in mind, though, that your home on the web should portray you not only as a professional but also as someone with a personality, so don’t be afraid to show some of yourself. While professionalism is always a good thing, visitors are more likely to relate to you if you connect to them on a personal level.
Good luck!
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