Discover How To Get Started With Online Video Marketing
Written by Online Video Marketing is a more engaging way of marketing yourself on the web, and reach out to millions of prospects. on February 4, 2009
Online Video Marketing is a more engaging way of marketing yourself on the web, and reach out to millions of prospects.
Benefits of Online Video Marketing
1. Cuts through Clutter: A video marketing campaign that focuses on defining a problem, discussing solutions, and helping out people ” woven together with a focus on your brand cuts through the hard-core sales clutter that people see on the web every day.
2. 365-24-7: Unlike most marketing campaigns, an online video marketing campaign lasts forever. You pay the cost just once, but it stays online forever, and garners more and more hits as time passes.
3. Cost Effective: If executed properly, an online video marketing campaign will bring greater ROI than any other medium.
How to get started?
1. Create a Video: The first step is to create a video that has information that your prospective customers are looking for. For example, a video about ” How to Bake a Chocolate Cake? - is a very good start for companies like Hersheys, which can use such a video to promote sales of its bakery ingredients.
2. Create a YouTube Channel: If you are just starting out ” YouTube is a great place. Create your own channel, and upload your videos there. Have a few friends comment and get a conversation going. People are interested in seeing what others have to say about something, and that helps them form positive opinions about you.
3. Have your brand displayed prominently: Let the video itself be focused on content, and being useful to the reader. For branding purposes, have your company logo displayed prominently somewhere on the screen.
4. Link back to your site: End each video by enticing users to visit your website for more information.
5. Use your own Website: Start with YouTube, as it is easy and popular - but dont end there. Have videos on your own website too, this will increase the amount of time; people spend on your website.
6. Offer Multiple Resolutions and Formats: Allow people to download videos from your website, so that they can view it multiple times. Also, allow multiple formats, as different people have different viewers. While high resolution movies are great, they become bulky, and difficult to download - for people with slower connections. Include a low resolution ” smaller format for such people.
Common Pitfalls of Online Video Marketing
Keep these two things in mind, as they are the number one reasons online marketing videos fail:
1. Create Useful Content: Your content should not be a sales pitch. In order to sell something, you need to first provide useful content, if you dont have useful content ” then you wont get very far.
2. Create a Campaign, Not a Video: You need to create a series of videos and promotional content ” published regularly, in order to get noticed. A stand alone video ” no matter how good it is ” will just not do the trick.
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