Video Conferencing Software

The Power Of Exploding Your Business With A Live Webinar

Written by Stephen Beck on September 27, 2009

Although the entertainment value is a major component of what draws people to the novelty of webinars, there are many other reasons why webinars make such worthwhile events.

Webinars are one of the best types of events that you can conduct if you are looking for a way to capture the attention of your prospects. Many of us have businesses where a commercial does not do our product justice. An ad is not enough to get someone to buy from us. We need a way where we can get our prospect in front of a presentation and a webinar is one way to do that.

A live webinar is one of the most interactive exposures you can have for your business. You can generate instant feedback with it. One thing I like to do on my webinars is ask the participants if they can hear me. They reply instantly and I can react accordingly. It does not matter what question you ask them, you can use this feature to target the direction you want to go on the webinar.

A webinar also gives you the ability to poll your audience. You can create a poll immediately and send it out to every participant who is involved in the event. Doing this allows you to increase how you interact with the participants. You can even see what percentage of your participants actually completed the poll. So if you know only 39% have completed the poll right in the middle of the webinar you can appeal to the rest to complete it. This way you get a large majority of people to complete it. Once you decide to end the poll you can show everyone the results. The poll and results can be displayed in real time.

I run a business that sells information products online so I ask my customers what their challenges are in doing the same thing. Many of the more common challenges I hear on my live webinar deal with technology related issues, a need for more ideas, a lack of time and a lack of direction. By taking the time out to ask this question, I can cover how to address these challenges on my webinar. This makes my webinar more effective. It also gives me an idea as to where my audience is and how I can cater to them more specifically.

These are some great reasons why webinars are powerhouse events. I attribute the exponential growth in my business to webinars and would highly encourage you to check out the potential of these great events.

The Benefits Of A Webinar Service Over Teleseminars

Written by Stephen Beck on September 22, 2009

This article is a continuation of a series of articles I have been doing featuring webinars. Webinars are my favorite technique in making money online for numerous reasons. Here are a few more great reasons why I believe webinars are the future, not just for home internet businesses such as my own, but for just about every kind of business model.

1. You can control the interaction

Webinars offer a great deal more control than the traditional teleseminar. When I used to run teleseminars, I would get to a point in my presentation and then offer the chance for listeners to ask questions. Then I would un-mute everybody and if I had more than 100 or 200 people on the call, all you could hear would be inaudible noise. You could hear all the reverberation, all the feedback. One time, a man was not listening when I said that I was going to un-mute everyone and when he was un-muted, he was shouting at his wife. So all of us who were on the call heard this guy yell at his wife and he did not even know it.

A webinar avoids all of that by giving you full control over the interaction. If you want to answer questions you can do so without having to un-mute anyone. You do not have to hear any of the feedback and background noise that is associated with a call with a large group of people. You have full control over the interaction on a webinar.

2. No long distance charges

This is huge! One reason why people do not get on teleseminars is due to the long distance charges, especially if the caller is from another country. Webinars can be connected to for free. The only requirement for a webinar service is access to the internet. This is important especially if you are going to be making a sales pitch because you do not want the participants calculating long distance charges when deciding whether to buy your product.

3. You can send people directly to your website

One of the best benefits to a webinar is the ability to send the participants right to your sales page. If you are selling an information product you can direct them right to the page where they can order on a webinar. With a teleseminar, they have to hang up the phone, go to their computer and visit your website. All of these steps are barriers to the sales process. If they get distracted you might not make the sale. These distractions are minimized when you use a webinar service. After all, they are already online. They are already connected. You just send them right to your website. This works even with an offline business. If you offer professional services, you can send them to a place on your website where they can schedule an appointment with you.

So what is the bottom line? The bottom line is if you are in business you should be using webinars. Every business these days has the ability to utilize a webinar service.

Five Fabulous Features Of Online Web Conferencing

Written by Stephen Beck on September 21, 2009

Webinars offer a variety of special features that are not shared by other mediums of presentation, especially virtual presentations. Here are a few features that make webinars an amazing platform for selling products or services.

1. Question boxes This is useful to allow any participant who is connected to the webinar to be able to type a question for you to answer. You can choose to address the question immediately or address it at a later point on the webinar. Sometimes I will open up the webinar at the end of the presentation for questions from the participants. You cannot do this on a teleseminar. In fact, it is difficult to do this in any other format.

2. Make the most of your presentation With an online webinar you can use PowerPoint presentations to your advantage. Unlike a teleseminar, a webinar allows your participants to be able to not only hear you but also follow along with you on a PowerPoint presentation that you walk them through. This gives them a visual feel for what you are explaining to them and increases their comprehension level.

3. Conduct an exit survey At the end of a webinar, you can conduct a survey. This is solid gold. I like to ask people if they liked the webinar, and also if they would recommend this webinar to their friends and family. This is helpful for me on a number of levels. For starters, I have a better idea of who is interested in my products based on their responses. So I can target my follow up starting with the most interested. An added bonus is that I can generate instant testimonials because of this exit survey.

4. Total involvement of listeners Why do webinars work so well? A webinar is super effective at selling. It occupies all the senses. People hearing you, they see you, they use their mouse button to interact with you. It is a total involvement of the senses and as a result it is a higher perceived value than any other kind of sales presentation. It is far better than just hearing my voice. Or it is better than just reading my words in an ebook or something to that effect. Because people can hear the inflection in my words, it is easier to abstract concepts.

5. Allow you to involve their emotions. An online web conference gives you the ability to show as well as tell. If you sell software, you can demonstrate how it works. If you have pictures of your product you can show those. For instance, on a webinar I hosted, I showed the participants pictures that I took on trip to Ireland. This is far superior to just trying to describe these pictures in verbal or written words alone.

Other items you can show are websites, membership websites and virtually anything that will help you to make sales. If you have a retail store, you can show the products that you sell there. Business webinars do a fantastic job at getting the sale. The power is found in the ability to stir up the emotions of the participants and get them to interact with you, which drives the sales process. I am not saying that you should never use other selling strategies. I use them as well. I have just found that an online web conference works very well and I do them continuously as a result.

How To Make Money Using Internet Based Training To Build Your Business

Written by Stephen Beck on September 5, 2009

You can do incredible things with internet based training. It is one of the most powerful tools available to a business owner. How is it so powerful? It has a number of strengths.

First of all, a webinar is efficient. You can create several products at one time. Think about this: if I have a webinar, I will record it and at the end of my webinar I will have a video that I can turn around and sell. I will also have an audio file at the end that I can turn into audio CDs, or podcasts.

Besides audio and video, transcripts are another derivative from the training. Those transcripts can be converted into an ebook. If you use a Powerpoint presentation for your training, it can also be converted into an interactive workbook.

As an added bonus, I can most likely also take the transcript and break it up into pieces and potentially get around 50 articles that now I can blast to article directories, which of course helps my ranking in Google due to backward links. So by having one product, I can with minimal effort, turn it into four products at once through webinars.

Internet based training also has the added benefit of being able to reach a large group of people at once. With average conversion rates ranging anywhere from 10% to 30%, this is an excellent form of leverage. Even 33% has been a rate I have seen in the past. Can you imagine the payday you will receive if you have 100 participants and 33 of the buy your product? Sometimes the rates can be lower also.

However, the point is that webinars convert like crazy. They allow you to communicate one time to many, many people. If you are tired of those one to one sales calls, you owe it to yourself to give webinars a really, really close look.

Stephen Beck teaches families how to make profits online with webinar training. Go grab his free online business information at http://www.wildlywealthywebinars.com so you can benefit from internet based training now.

Importance Of Rewarding Customers Who Take Action On Business Webinars

Written by Stephen Beck on September 3, 2009

When conducting business webinars it is important that you promote the reasons why your listeners need to buy now. You need to create a reward system for customers who take action. Whether you are marketing online or marketing offline, whether you are marketing a service, marketing a physical product, or selling digital products, there must be a sense of urgency. There must also be a loss for those who do not buy now.

Creating a sense of urgency by using scarcity is one way. If you are hosting a webinar you can do this buy saying “this offer is only available until 11:59 tomorrow evening.” By utilizing a time limit, the people who are in position to buy but are holding off will be motivated to buy. Without utilizing a time limit they might never buy from you even though they want to.

Another way you can create urgency on business webinars is by announcing a limited supply. If on the webinar you say “I am only taking the first 25 orders and that is it” people are going to order immediately if they want the product. You need to have a reason that makes sense. Otherwise you will not be taken seriously.

How can you limit supply with credibility? Say you offer an in person training program. You can say that you can only take a certain amount of students because your time is limited and you are still busy running your own business. Workshops can be limited by space limitations. Physical products can be limited by quantity limitations. Whatever you decide, the key is to make sure the reason for the limitations are credible ones.

You can also use the effectiveness of the product itself to limit quantity. Many producers of information products use this by saying “I do not want this information to get into too many hands because it will reduce the effectiveness of the strategy working for us.” This makes it exclusive in the mind of the prospect.

Using fear of loss on business webinars is another great strategy. Participants never want to feel like they are missing out. You can offer a special bonus for a limited amount of people. For example “The first 10 people who sign up will get 5 additional webinars.”

With these examples, you should see why it is so important to provide a reason for your prospects to buy from you now. You also should have a consequence if they buy later. The most common one that is that the price goes up. You can also make the product not available at all our take components of the product out. Whatever you do, they need to understand what they do not get by waiting.

This also works well when you create live events. Business webinars are live events that have a maximum amount of participants that can connect. Live in person events have a maximum amount of space. An event can even be something going on in your life or business that affects what you are promoting.

For example, you can decide that you are going to have an event for the next 7 days. Any reason can do. The event could celebrate the 7th birthday of your daughter and you are going to give away 7 bonuses with their purchase. Each day they wait, one of the bonuses goes away. An event like that would create a high level of scarcity. Business webinars are one of the easiest and least expensive ways to do this.

As you can see there are many techniques that you can use to offer incentive for your prospects to buy now. The key is to utilize sense of urgency and fear of loss so that prospects on the fence will make a decision to buy.

Stephen Beck teaches people how to make profits online with the business webinar. Go get his free online business information at http://www.wildlywealthywebinars.com so your family can start using business webinars now.