How to use video to get web traffic
Written by Rick Lomas on February 4, 2009
Since fast and affordable broadband internet connections are now commonplace, it makes sense to use the power of video to get traffic to your website. Statistics indicate that people, especially the younger crowd, spend more time online than watching TV. Video on the internet is not new, but it was traditionally just for entertainment. Now video is used widely for entertainment, instruction and to increase traffic to a website.
When making a video to drive traffic to your website consider this: Take a look at how other top ranked websites are using the power of video to increase traffic and sales. A video is an ideal way to demonstrate your product or service and get those important visitors to your website.
Keep in mind that the video is a representation of your company. Choose the people or images in your traffic driving video with care. Make sure they are pleasant. People are more interested in watching something pleasant. Using neutral accents is recommended. Keep in mind that humans listen faster than they speak, so don’t speak too slowly; it will irritate your viewers.
You will likely want to start by uploading your video to YouTube. YouTube gets loads of traffic and is used by other webmasters that are looking for content to put on their sites. They simply have to copy and paste some code in order to show your video on their site. It is great if other sites show your video, it means more traffic for you
To realize the maximum benefit from your video you should consider posting your clip to mutiple video hosting sites. Some of the hosting sites provide a revenue sharing option. Posting your video to all of these available sites can be time consuming, but it is very effective.
Since you are using the video to get traffic to your website, be sure to show your URL at both the beginning and the end of the video clip. It is also possible to watermark your URL into your video. Once the video is produced, it is time to get it to the masses and use that video to increase your website traffic.
Animoto is a service that can turn some music and a few stills into fantastic music videos. Once the video has been made you can download it and submit it to video hosting platforms all over the web. I find that with carefully chosen keyphrases you can get a number one in Google in less than 2 hours. The Animoto Software is online and free to use if you are only doing short videos, but I recommend getting the ‘All Area Pass’ which is very cheap and even cheaper if you use this Animoto referral code: ‘xklrsoeg’ which gets you a $5 discount
The quickest and most cost effective way to get your videos online to multiple video hosting platforms, automatically converted into podcasts and well distributed to multiple podcast directories, social bookmarked and automatically blogged is by using the awesome online service, Traffic Geyser, which has enabled me to get a Google number one very quickly.
Posted in: Audio And Video
Discover How To Get Started With Online Video Marketing
Written by Online Video Marketing is a more engaging way of marketing yourself on the web, and reach out to millions of prospects. on February 4, 2009
Online Video Marketing is a more engaging way of marketing yourself on the web, and reach out to millions of prospects.
Benefits of Online Video Marketing
1. Cuts through Clutter: A video marketing campaign that focuses on defining a problem, discussing solutions, and helping out people ” woven together with a focus on your brand cuts through the hard-core sales clutter that people see on the web every day.
2. 365-24-7: Unlike most marketing campaigns, an online video marketing campaign lasts forever. You pay the cost just once, but it stays online forever, and garners more and more hits as time passes.
3. Cost Effective: If executed properly, an online video marketing campaign will bring greater ROI than any other medium.
How to get started?
1. Create a Video: The first step is to create a video that has information that your prospective customers are looking for. For example, a video about ” How to Bake a Chocolate Cake? - is a very good start for companies like Hersheys, which can use such a video to promote sales of its bakery ingredients.
2. Create a YouTube Channel: If you are just starting out ” YouTube is a great place. Create your own channel, and upload your videos there. Have a few friends comment and get a conversation going. People are interested in seeing what others have to say about something, and that helps them form positive opinions about you.
3. Have your brand displayed prominently: Let the video itself be focused on content, and being useful to the reader. For branding purposes, have your company logo displayed prominently somewhere on the screen.
4. Link back to your site: End each video by enticing users to visit your website for more information.
5. Use your own Website: Start with YouTube, as it is easy and popular - but dont end there. Have videos on your own website too, this will increase the amount of time; people spend on your website.
6. Offer Multiple Resolutions and Formats: Allow people to download videos from your website, so that they can view it multiple times. Also, allow multiple formats, as different people have different viewers. While high resolution movies are great, they become bulky, and difficult to download - for people with slower connections. Include a low resolution ” smaller format for such people.
Common Pitfalls of Online Video Marketing
Keep these two things in mind, as they are the number one reasons online marketing videos fail:
1. Create Useful Content: Your content should not be a sales pitch. In order to sell something, you need to first provide useful content, if you dont have useful content ” then you wont get very far.
2. Create a Campaign, Not a Video: You need to create a series of videos and promotional content ” published regularly, in order to get noticed. A stand alone video ” no matter how good it is ” will just not do the trick.
Posted in: Audio And Video
Top Mp3 Music Player Guide!
Written by Anne Ahira on February 4, 2009
Anytime an innovative equipment comes on the sight , it is a reliable theory that there will be bugs in the structure and mp3 music players are no exception. Knowing what a few of the general problems are and what to do about them is useful before there is an issue.
Common Mp3 Music Player Problems
Some issues will be particular to a certain brand or size mp3 music player, for the purposes here; we will only examine issues common to all players.
Freezing is a common problem for an mp3 music player with digital display. The unit will freeze up and like your computer, the only thing to do is shut it down and hope the issue resolves on start up.
Can’t load songs to mp3 music player.
Cannot load pictures or videos to your mp3 music player
Mp3 music player will not switch on or charge
Unwanted deletion of songs
PC does not recognize the device
Surprisingly you will encounter only about ten common problems with an mp3 music player. The excellent news is that most are related to software matters and not hardware.
Common Solutions
Is the functional system of your computer compatible? Check the product packaging for system requirements
Have you installed all the software that came with the mp3 music player? Manufacturers generally package the players with disc containing software and drivers; you may need to run the disc again.
Is the format of the music file suitable with your player? one players will only recognize specific music file formats; again refer to the operating manual or packaging for needs.
Reset your player, where on your mp3 music player there will be a small hole noticeable as reset. Use a small pin or toothpick to trip the reset button.
Firmware upgrade, every once in a short time a product will get to market with bugs that demand a firmware upgrade. A fast search of the internet should give you all the information necessary to achieve this upgrade.
Other ordinary problems similar to cracked screens and water damage are hardware problems and will likely demand that you exchange your mp3 music player. Presently there are no companies that fabricate replacement parts for mp3 music players. At present, it is more cost efficient to trade the unit than renovate it.
This is a sample of the most common issues and ways to fix them. If your mp3 music player has other issues or the above repairs do not work then you likely have a hardware failure and will have to replace the mp3 music player.
Posted in: Audio And Video
Watch America’s Next Top Model TV show online - Basic Things
Written by Davion W on February 3, 2009
If you have been following the hit TV show America’s Next Top Model, you must love the fact that you can also watch America’s Next Top Model TV show online.
Thank goodness for technology, you can practically watch the TV show America’s Next Top Model online when you want to and where you want to. This means that even if you miss an episode of this highly rated reality show hosted by Tyra Banks, you can still be able to watch it as long as you have a computer with an internet connection.
Watching the show anytime you want to is just one of the many benefits you get out of watching the show online. Another huge plus is the fact that you can watch your favorite show without commercial breaks. Aren’t you just annoyed with some of the commercials that cut through at the juiciest and most exciting part? Well, you wouldn’t feel like that anymore if you are watching the show online.
There are hundreds of free sites and paid sites where you can have a watch of the TV show America’s Next Top Model online, but then you have to know which among them is the best site to view the episode.
There are definite advantages to watching via free sites. The most obvious of all is not having to pay any money to avail yourself of their services. Then again, many free sites are not exactly risk-free. There’s the threat of spyware applications and viruses getting into your system once you download a TV episode for one. Aside from that, you may also have problems with the quality of the images and the downloading time. Certain free sites are not equipped with tools that enable fast downloads of files, so you have to keep these things in mind when looking for a site where to watch America’s Next Top Model TV show online.
On the other hand, you can always have a better option in paid sites. Paid sites are often spyware-free and virus-free, so you don’t run the risk of downloading the dreaded viruses into your system. You can also be more or less sure that you will get great quality graphics and sounds and faster downloads, considering that you are paying for the services.
Paid sites offer varied subscription plans, and how you choose depends on your needs and preferences. However, if you want to make the most of your money, then there’s no better choice than to go for the one-time payment plan because you get unlimited access to the episodes of America’s Next Top Model by paying a small amount only.
More tips on how to watch America’s Next Top Model TV show online can be found in my site.
Posted in: Audio And Video
The Benefits of Mp3 Music Player
Written by Anne Ahira on February 2, 2009
Anytime an innovative equipment comes on the scene, it is a reliable theory that around will be bugs in the format as well as mp3 music players are no issue . considering what a few of the common obstacles are and what to do about them is helpful before there is an issue.
Common Mp3 Music Player Problems
Some issues will be particular to a certain brand or size mp3 music player, for the purposes here; we will only examine issues common to all players.
Cold is a common trouble for an mp3 music player with digital display. The unit will freeze up and alike your computer, the only thing to do is shut it down and wish the issue settle on start up.
Can’t load songs to mp3 music player.
Cannot load portraits or movies to your mp3 music player
Mp3 music player will not turn on or charge
Not needed deletion of songs
PC do not identify the device
Amazingly you will go through only about ten general problems with an mp3 music player. The excellent news is that most are related to software problems and not hardware.
Common Solutions
Is the operating system of your computer compatible? Check the product packaging for system requirements.
Have you installed all the software that came with the mp3 music player? Manufacturers generally package the players with disc containing software and drivers; you may need to run the disc again.
Is the format of the music file compatible with your player? Some players will only recognize specific music file formats; again refer to the operating manual or packaging for requirements.
Reset your player, somewhere on your mp3 music player there will be a tiny hole marked as reset. Use a small pin or toothpick to trip the reset button.
Firmware upgrade, every once in a short time an item will get to market with bugs that require a firmware upgrade. A fast search of the internet should recommend you all the information required to achieve this upgrade.
Other normal problems like cracked screens and water damage are hardware problems and will likely demand that you change your mp3 music player. Presently there are no companies that make replacement parts for mp3 music players. At present, it is more cost effective to replace the unit than repair it.
This is a sample of the most common issues and ways to fix them. If your mp3 music player has other issues or the above repairs do not work then you likely have a hardware failure and will have to replace the mp3 music player.
Posted in: Audio And Video
Watch One Tree Hill Episodes Online At Home
Written by Davion Wong on February 2, 2009
If you are like millions of people all over the world who are hooked to One Tree Hill, you should be pleased to know that you can watch One Tree Hill episodes online. This is one breakthrough in internet technology — you can miss an episode and still have the chance of seeing it again anytime that you wish.
You will never miss an episode of your favorite show as One Tree Hill episodes can be watched online. Anytime of the day, any day of the week, you can practically laze around in front of your pc, immersed in One Tree Hill episodes. As long as you have an internet connection, you can watch the shows again and again and again.
There are many sites that would enable you to watch One Tree Hill episodes online. This TV show is so popular that there are plenty of sites that offer to make the service available to you. These sites are generally classified according to free and paid sites.
Financially, free sites would seem like the better option because as the name itself suggests, you can watch One Tree Hill episodes online without spending anything. However, before you jump with glee at the thought of saving yourself a lot of money, you should be aware of the certain disadvantages attached to free sites.
Free sites may contain viruses, spyware and adware, and these can get into your system when you download the episodes, causing your system to crash. Certainly, you would not want your system to suffer such a fate; else you will be spending a lot more for repairs!
Besides these rather unwelcome visitors to your system, free sites usually have limited downloads and the quality of the download is way below standard, and these factors can make your watching One Tree Hill episodes online frustrating.
Paid sites are the way to go for those who want quality viewing. Then again, paid sites would require you to pay a certain amount based on the plans they have. There are monthly plans, for instance, and yearly plans, as well. Some sites also offer one-time payment plans which can be the best option for you if you plan to have many downloads of One Tree Hill episodes and other TV shows. With this plan, there is no limit as to how many times you can view your favorite One Tree Hill episodes.
Listed in my site are many other ways by which you can watch One Tree Hill episodes online.
Posted in: Audio And Video
11 Easy Steps To Getting Started with Online Video Marketing
Written by Samuel Awosolu on February 2, 2009
Online Video Marketing is a more engaging way of marketing yourself on the web, and reach out to millions of prospects.
Benefits of Online Video Marketing
1. Cuts through Clutter: A video marketing campaign that focuses on defining a problem, discussing solutions, and helping out people ” woven together with a focus on your brand cuts through the hard-core sales clutter that people see on the web every day.
2. 365-24-7: Unlike most marketing campaigns, an online video marketing campaign lasts forever. You pay the cost just once, but it stays online forever, and garners more and more hits as time passes.
3. Cost Effective: If executed properly, an online video marketing campaign will bring greater ROI than any other medium.
How to get started?
1. Create a Video: The first step is to create a video that has information that your prospective customers are looking for. For example, a video about ” How to Bake a Chocolate Cake? - is a very good start for companies like Hersheys, which can use such a video to promote sales of its bakery ingredients.
2. Create a YouTube Channel: If you are just starting out ” YouTube is a great place. Create your own channel, and upload your videos there. Have a few friends comment and get a conversation going. People are interested in seeing what others have to say about something, and that helps them form positive opinions about you.
3. Have your brand displayed prominently: Let the video itself be focused on content, and being useful to the reader. For branding purposes, have your company logo displayed prominently somewhere on the screen.
4. Link back to your site: End each video by enticing users to visit your website for more information.
5. Use your own Website: Start with YouTube, as it is easy and popular - but dont end there. Have videos on your own website too, this will increase the amount of time; people spend on your website.
6. Offer Multiple Resolutions and Formats: Allow people to download videos from your website, so that they can view it multiple times. Also, allow multiple formats, as different people have different viewers. While high resolution movies are great, they become bulky, and difficult to download - for people with slower connections. Include a low resolution ” smaller format for such people.
Common Pitfalls of Online Video Marketing
Keep these two things in mind, as they are the number one reasons online marketing videos fail:
1. Create Useful Content: Your content should not be a sales pitch. In order to sell something, you need to first provide useful content, if you dont have useful content ” then you wont get very far.
2. Create a Campaign, Not a Video: You need to create a series of videos and promotional content ” published regularly, in order to get noticed. A stand alone video ” no matter how good it is ” will just not do the trick.
Posted in: Audio And Video
Video SEO Basics - Market Your Videos to the Search Engines
Written by Marcus Richard on February 1, 2009
As you may have noticed, there is a ton of buzz out there about video search and marketing for video search engines, and there are a few posts out there with good information on how to upload your videos to these search engines, but most do not provide insight into the specific needs of SEO for video.
To ensure that your video gets seen and discovered on these search engines, it is important to first learn some of the technical aspects that are important to online video as well as search.
Keyword research is important for Video search engine optimization. However, there are some key differences in terms of the methods that should be employed for keyword researching video terms. In order to know your target audience for seeing your videos, it is important to first conduct some research on keywords and compile a keyword list. This list can be obtained by doing some simple searches for a related product or service. There are not yet any keyword research tools specifically for video. Keep in mind that video searches at this point tend to be shorter keywords, not “long tail” searches. In addition, more than anything, your keyword list should have the word “video” in it. Examples - car videos, car video, racing video, automotive videos, etc….
Once you are through with this, next step is to look across the top video search platforms having the highest performance in overall views, ratings, and latency. The only way to measure your success is to view count.
You should also keep a track of the audience already searching for your targeted terms. In case you fail to find the same, find the closest related terms being searched. In video search engine optimization user feedback plays a very vital role.
Studies show that people who regularly provide user feedback tend to take frequent action on your uploaded video. This even includes visits to your actual website and end-point conversions.
It is much easier to get your video optimized and seen on search engine results pages when you are choosing a theme that does not already exist in mass. Dont make the mistake of creating videos that repeat videos already out there. Instead, choose fresh ideas and find a “content space” for your theme/keyword.
Studies have shown as well that users who watch videos are less interested in watching videos that are more than a few minutes in length. Try to target your videos to be less than 3 minutes in total length. If you have a very long video, perhaps try to create multiple segments or clips from the video targeting videos with 1-3 minutes in duration.
You can even put the actual branding inside the video, such as text or domain name or specific URL as a graphic in the video. Of course, getting users back to your website or business is one great result for doing video SEO in the first place.
Therefore, in order to get more visibility for your business, website, etc… search engine optimization for video is an excellent, and fairly new concept that you can take advantage of right now, while the buzz is hot.
Posted in: Audio And Video
SEO Tips for Optimizing Online Videos - Video SEO 101
Written by Marcus Richard on February 1, 2009
As you may have noticed, there is a ton of buzz out there about video search and marketing for video search engines, and there are a few posts out there with good information on how to upload your videos to these search engines, but most do not provide insight into the specific needs of SEO for video.
In order to successfully optimize your videos for search engines, it is important that you have some knowledge regarding the various aspects of search as well as the difference in techniques with regard to video.
Keyword research is important for Video search engine optimization. However, there are some key differences in terms of the methods that should be employed for keyword researching video terms. In order to know your target audience for seeing your videos, it is important to first conduct some research on keywords and compile a keyword list. This list can be obtained by doing some simple searches for a related product or service. There are not yet any keyword research tools specifically for video. Keep in mind that video searches at this point tend to be shorter keywords, not “long tail” searches. In addition, more than anything, your keyword list should have the word “video” in it. Examples - car videos, car video, racing video, automotive videos, etc….
The next step after you have generated a keyword list is to take a good look at the video search platforms to see which channels and categories, tags, etc… tend to get the most views, as well as to look at which platforms have the highest performance in views, ratings, etc… You will certainly want to submit your video to multiple sites but you will want to make sure that at the least, you submit your video to the more popular engines.
Well, as you know with keyword research, it is an ongoing process. It is important to pay attention to the feedback, comments, and links to existing related videos to find related keyword terms that you may have missed in your original keyword list.
Make sure that when you add your video to the video search sites that you allow users to comment on your videos. Videos that enable users to comment tend to get much more traffic. In addition, those users that do comment and provide feedback are more often the users that will result in a conversion.
If you can do this, it is always better to pick a video theme that is not saturated in terms of competition out there. As an example, a video about Tom Cruise will likely be very hard to optimize for as there are thousands of results for that search.
Nobody is interested in watching long and boring videos. Shoot or create short clips from your longer version of the video. This will make your video more interesting and crispier. People usually like to watch short clips online ranging from 1-3 minutes, as they are short and takes less time to download.
You can even put the actual branding inside the video, such as text or domain name or specific URL as a graphic in the video. Of course, getting users back to your website or business is one great result for doing video SEO in the first place.
So if you wish to succeed in search engine optimization’s mad frenzy race, video search engine optimization is an incredible new way to get exposure, and you have the opportunity right now, to get in the ground floor.
Posted in: Audio And Video
SEO for Video - Get Your Videos Indexed in the Search Engines
Written by Marcus Richard on February 1, 2009
We all have seen the research that has been pouring out all over the internet with regard to the growing popularity of online video content. Internet users are consuming online video content at a rate greater than previously predicted. And, consumers all over are learning to produce and share online video content. Video can often be a more effective means for a producer to get a message across than typical offline or online content. In order to take advantage of the opportunity that exists today with regard to online video, one must learn the tips and techniques that can be used to allow for greater discoverability of online content - this is called Video SEO or video search engine optimization.
1) In order to have your video more easily discovered, one very popular technique is to submit a text transcript along with your video for users and for the search engines to understand and index your video more easily. Use a keyword rich title for the transcript and be sure to include an introduction or summary that describes the video content in text form.
2) Make sure to include the keyword that you are targeting visitors for. Most often users will use the word “video” in conjunction with their search if searching for videos via the search engines. Therefore, it is important to use the word “video in your title, description, meta tags, and any other on-page text that you include with your video.
3) Just as with normal techniques for SEO, it is just as important that you develop links to your video for off-page search engine optimization. Try to get as many quality links to your video as possible. Perhaps submit to social bookmarking sites and friend’s blogs.
4) Create a video sitemap exclusively for your online video content so that engines can find all of your videos and understand the structure of your site more easily. This helps the web crawlers to locate your video files speedily and effortlessly.
5) It is very difficult for the web crawlers of any search engine to crawl into the video contents inside flash players so they usually prefer to stay away from such files. It is therefore advisable not to use such kind of file formats which discourages the web crawlers.
6) Create search engine friendly keyword URLs for your video pages. To do this, you can use mod-rewrite function or htaccess file so that the URLs are freely assessable and readable by the search engines.
7) Various video search engines use to capture thumbnails of your in different manner. Some of them take the first frame of your video, while others try to take from the middle or end. It is better to experiment with each site individually to make sure they are displaying the right thumbnail for your video. A video thumbnail is always crucial when it comes to decide for a viewer which video to watch.
When hosting videos on your own site, keep your videos one per page and put all the pages with videos into one directory. This combined with a video sitemap will help search engines find and index all of your important videos.
In addition to the specific optimization techniques listed above, make sure that you also follow some common guidelines for online video content:
9) Always make sure viewers are searching for your targeted keywords regularly. If not, try to find the closest related keywords being searched.
10) Enable ratings, reviews, comments, and feedback on your videos. Research shows that allowing users to provide feedback results in greater views for your video in addition to the fact that users who provide feedback tend to be those users that act.
Posted in: Audio And Video











